Monday, August 18, 2008


Some scientists have done a study of the forwarding patterns of Internet chain letters and come up with two interesting findings:

1) Ninety percent of the time, when someone forwards a chain letter to a group of people, only one person out of that group will forward it on.

2) At the median, when a person receives an Internet chain letter it will have been forwarded three hundred times before it reaches them.

I'm not sure what any of this means yet, but I find it intriguing. I'm particularly curious how this compares to pure information, as opposed to chain letters. I can't imagine that a piece of information would go through three hundred episodes of telephone before it reaches a person . . . would it?

Full paper here.

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