Wednesday, January 23, 2008

Corporate Trust and Business Information

Apparently I'm in good company when I trust Google more than the government: a new study shows that amongst the college-educated elite in 18 countries, trust in business is higher than trust in government or the media. (Link goes to the Financial Times, so it will go behind a pay-wall at some point.)

Another interesting tidbit from the article: “When young US opinion leaders were asked to choose the most credible source for corporate information, a surprising 55 per cent mentioned Wikipedia.”

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