Friday, November 16, 2007

An Advertising-Related Link Roundup

I've had a post percolating in my head for a couple of weeks about the economics of content production in the digital world—basically, where is stuff going to come from, and who's going to pay for it, and what's the future of ad revenue in that picture? There have been a lot of interesting posts and stories about that topic lately, and one of my freelance gigs is currently paying me to pay attention to the Hollywood writers' strike, which hinges on some of the same issues. But the post just isn't coming together in my head (probably because I haven't had more than 30 seconds in a row to sit and think about it, thanks to interning + job-hunting + trying to do enough paying work to cover the rent). So I'm giving up, admitting defeat, and just posting all of the links here for your pondering pleasure.

The Wall Street Journal, as has been expected for awhile now, has finally decided to make its online edition free to users and to fund this via advertising revenue.

Marginal Revolution links to a study showing that relying on advertising revenue for funding actually seems to make a given media outlet less biased.

A British library has started putting advertising inserts into its books; the company that's handling the inserts is apparently paying them around 3 cents per insert.

And Meredith Farkas thinks about advertising in relation to ALA and its funding streams.

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