See who is editing entries on Wikipedia. (More discussion.)
The Pew Internet & American Life Project finds that 28% of Internet users have ever tagged or categorized online content, and 7% of Internet users tag or categorize online content basically every day. Seven percent! That's a lot of time and effort that could be harnessed if somebody could figure out a good way to harness it....
More evidence that much of the trust that people put in traditional print media is misplaced. (I'm not convinced that the methodology he's using is 100% reliable . . . but even if he's only half-right, it's still quite a finding.)
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